Feyerabend Photoartists
a small creative agency bringing your big ideas to life
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Pure Joy Ice Cream

Pure Joy Ice Cream is the next up and coming premium ice cream company, so of course they needed a brand makeover. From the logo and packaging to the smallest details of marketing collateral and shop aesthetic, we cast the vision and built the brand from the ground up.

with a new shop opening and expanded distribution to grocery stores, it was time to update the logo and branding. the goal was to create a timeless logo that hearkened back to the days of old soda fountains, but also brought in modern elements. many of pure joy's flavors are unique, and all naturally crafted, so the branding also needed to communicate something fresh and different. and, we totally recommend the happy goat flavor, which is made with goat cheese and honey!