Feyerabend Photoartists
a small creative agency bringing your big ideas to life
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Logo + Identity | Del Monte® Foodservice

As Sager Creek Vegetable Company and Del Monte® came together under a broader umbrella company called Del Monte® Foodservice, they needed a new identity to communicate this change. We created a mark and identity guidelines that incorporates the existing Del Monte® shield for overall brand consistency and recognition but also gives some uniqueness to this new subsidiary.


In addition to developing a logo, we also developed a brand promise for Del Monte® Foodservice that will be used across marketing materials.